I clicked on the link to Copyranter’s coverage of an ad that appears in the current issue of Martha Stewart Living (and probably in other women’s magazines) and was completely confused.
Yes, it does indeed say Pork & Nail Polish right there, in big print. The juxtaposition of words is–unique, to say the least.
And the pork tenderloin cutlets sliced and arranged to look vaguely like manicured fingernails–well, let’s say that nothing in this ad is appetizing to me in the least.
It becomes more surreal if you read the ad copy, which is written in a first person, confessional style. The breezy narrative begins with this faux-girlfriend revelation:
“I must confess, I always keep a bottle of clear nail polish in my bag,” the copy starts. “It’s my estrogen equivalent of duct tape. I can fix just about anything with it — a run in my stockings, a chip in the windshield, that loose knob on my dresser. I even dip those small ribbon knots on my lingerie in nail polish to keep them from coming untied.”
All right. Fine. At least there is no mention of using nail polish as a glaze to keep your grilled pork chop nice and shiny. That had me worried–and queasy–but if all we are talking about is a femmy MacGyver sort of thing, I can deal with that.
I guess that would mean that we are going to talk about home repairs using pork? (Hopefully we are not going to talk about lingerie repairs with pork. I can only imagine the following: “I must confess that I save the bones from my pork chops and then if my bra hook falls apart in the wash, I can just carve a new one out of bone….” How very One Million Years BC.)
But no. The ad copy continues:
“Likewise, I always keep a pork tenderloin in my fridge or a pork roast in the freezer.I can fix just about anything with it lickety-split, too–Asian Grilled Pork Tenderloin, Hawaiian Cobb Salad, Smoky Pork Tenderloin Tacos. The Other White Meat and clear nail polish. Two handy-dandy things I just can’t live without.”
So, I guess it is supposed to be a clever “play on words” sort of thing to use the word “fix” to mean “repair” in one context, and then meaning to “prepare” in another context.
But, I have news for whoever put this ad together.
It doesn’t work.
I am not about to go out and buy pork because of this. I am not going to want to buy pork because of it. In fact, I am more likely not to buy pork because this is just so dumb on so many levels. It isn’t clever. It isn’t well-written–what is up with the 1950′s style confession and the use of out-dated slang words like “lickety-split” and “handy-dandy?” This ad isn’t retro-hip, it is dim-witted and squaresville, daddy-o.
This ad is definitely crossing and whoever came up with it is Herbert.
I’m just happy that feminine deodorant spray was not included in the “confession.”
That would have just been too much to bear.
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